• many varying usecases in editorial content
• images, image liders or videos can be combined with text blocks
• all parts of the element are opitional and can be ordered 
• can be used in varying grids in the content area:
  • text without media - 70% of the content width
  • media without text - 70% o the content width
  • text 70%, media 30%
  • text 50%, media 50%